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Good Isn’t Good Enough

I’m constantly creating new content with my team for clients, our company communications, or just for fun. After every first draft we ask ourselves, is it good? If the answer is yes, then we did something wrong because it has to be better than good. Sometimes we’ll take a look at the best sample that we could find and it meets all the requirements and beyond, the goal now is to make something that crosses that line and now we have something that’s the best that someone could find.

A big part of my company is to make content for our clients and we make sure that we try our best and cross that “good” line. But when it comes to your business, ask yourself, do you want to be good or do you want to be the best? The global standard in this generation is no longer “good”. If you’re trying to start a business, your solution has to be the best solution in the game and surpasses every single other competitor. Good ideas are not good enough for investment anymore, it has to be brilliant.

Often times, companies start off with the best solutions in an industry and will be very successful for a while. But the second they start settling for “good enough” the countdown to growth halt starts too. It can be easy to fall into the mindset that once you’ve reached a certain level of success, the business will run itself and you can move onto your next big thing. It is not that simple, the second you start settling, you begin limiting yourself from countless possibilities, and worst of all, you limit everyone who works with you.

One of the things startup entrepreneurs are thought to ask themselves is why does the idea or solution currently not exist? Sometimes it is not a profitable solution or we think that no one has thought of it in decades. We tell ourselves it is the second one, but realistically it is almost never that. We have to understand that no one wants a good enough product, the real buck is saved for that perfect product. There is a competitor that is constantly working to make their product better than yours and the second you stop improving yours, they will catch up and exceed your good product.

One thing you can leave with from this article is to aim to be the best and work your butt off to get there. Because if you don’t someone else will.